Google just recently held its annual developers’ conference, Google I/O, in San Francisco.  Just three weeks ago, Apple, too, held it’s annual developers’ conference in San Francisco. Both tech giants showed off their vision for the…future (the next year).

Apple’s software lineup wasn’t as radical as iOS 7’s unveiling at WWDC 2013 (an unveiling which wowed the world), but the iPhone maker certainly unveiled much – especially for developers. The company promises to open up portions of its operating system, iOS, to developers with new features – a move it has been reluctant to do in the past.  Apple released a series of API updates and other developer-related content along with iOS 8.  It also pushed new feature such as HomeKit and HealthKit, which will allow pave the road for the rumored “iWatch”.  Apple, unlike Google, did not push wearables at its WWDC, however only hinted at what’s to come.

Google, on the other hand, pushed wearables with it’s watch API and other wearable related software.  The search giant also showed off its competitor to Apple’s Carplay,  Android Auto.  Android Auto promises to ingrate with various cars before the end of 2014 and provide a seamless integration with exiting Android devices.   Google also directly targeted Apple’s comments at WWDC 2014, saying that is is patching security holes at a much faster rate (via Google Play Services).  However, the company still fails to release general software updates to the majority of its users.  Most importantly, Google showed off Android L, it’s next generation operating system, which promises to provide users with a beautiful new experience and systemwide redesign. It will publicly debut in the fall.

The question remains: who will be victorious in the never-ending battle for users and user growth?  Google and Apple both unveiled incredible updates to their existing products.  Collectively, the two conferences did not showcase hardware, but rather hinted at the future by laying the building blocks for wearables and other such technology to emerge.  We’ll just have to wait until the fall to see…