In a surprising turn of events, the Cupertino giant is said to be finalizing talks with popular headphone maker Beats Music. The deal, if it closes, is said to be at $3.2 Billion.
Beats music, which has grown in popularity since it’s 2008 luanch, debuted a streaming service (via iOS app) in the past weeks.
Apple, a company not known to make large acquisitions (its largest being that of PrimeSense for $350 Million), is said to be finishing the agreement between the two companies. Under the direction of legendary CEO Steve Jobs, Apple was shy to make acquisitions; Jobs declared acquisitions as a “failure to innovate.” Clearly, CEO Tim Cook doesn’t feel that way. Asked about the possibility of a major acquisition at a stockholders meeting, Cook responded saying Apple would make the move if it was right. It’s quite clear that behind those closed doors, a culture change is gradually occurring at the Cupertino company.
Beats Music founder somewhat confirmed this yesterday. We’ll have more details as we discover more.